Early Adopters Early Majority

  • Leaders are caught between a feeling of urgency to adopt AI and limited capacity or expertise to deliver change.

  • Mid-sized organisations are underserved by large consultancies.

  • The early majority can’t afford to gamble on unproven solutions or navigate regulatory uncertainty alone.

  • There’s now a major need for partners who can de-risk adoption and make AI accessible, actionable, and sustainable for the mainstream.

  • There’s now a major need for partners who can de-risk adoption and make AI accessible, actionable, and sustainable for the mainstream.

The Technology Adoption Curve

However

80% of projects fail
0%
Double the normal software failure rate
43% Scrapped initiatives in 2024
0%
Up from 17% in 2023
Result: More businesses are seeking guidance to escape the cycle and deliver results.